91 Rules

91 Rules is the creative duo of Erik Saltzman and Cameron Tidball-Sciullo, two New York-based photographers and directors. Together, they have developed a distinctive visual language at the crossroads of fashion, film, and storytelling, where refined aesthetics meet bold and often surreal vision.

Their work blends fashion photography, high-end commercial campaigns, and music videos. With a sharp sense of visual narrative, they bring a cinematic dimension to each project, creating imagery and films that feel both contemporary and timeless. Over the years, 91 Rules has collaborated with some of the world's most renowned brands and artists. Their portfolio includes campaigns for Saint Laurent, Dior, Valentino, Boss, Apple, Nike, Adidas, Oakley, Ivy Park, and Bose, along with editorial features in Vogue and other leading publications.